Work / Experiments
AMP experiments
Automated Media Production Solutions. Practical studies in repeatable media, combining creative direction, generative tools and human review.
Adder: color & settingMiso weatherRugby sweaterGOLDS animaticAI-generated / AI-edited
One sweater. Different possibilities.
A controlled UltraSoft Adder experiment: start with one fixed eight-second take, then change the sweater color or the setting. The ad copy stays the same across the set.
These are edits of an existing generated performance, rather than separate photo-to-video takes. Human review checks the garment, identity, camera movement and timing; AI editing is not a guarantee of frame-identical motion.
Three colorways
Cream, sage and terracotta. The navy stripe pattern stays part of the design; the two new colors are concepts, not verified retail options. Shade and fine details can vary between shots.
Watch the colorways individually
Three settings
The cream sweater in Studio, Editorial and Streetwear settings, edited from the same source performance.
Watch the settings individually
How the experiment works
- Pin a chosen take as the motion master.
- Edit the setting or garment color from that fixed source. A reviewed first-frame guide helps retain stripes and knit details.
- Add the exact brand, headline and call to action locally, then review the complete video.
Delphi is a demo brand. The work is an independent software and creative experiment, not a manufacturer commission or a product listing.
Earlier photo-to-ad studies
Earlier independent takes, shown separately from the fixed-motion comparison above.
Madison Weather with Miso
A semi-automated local weather prototype built around a recurring character, a daily forecast, and reusable visual assets. This is the series pipeline that informs our short-form automation experiments.
Rugby sweater product ad
A ten-second product-ad experiment using a fictional rugby sweater concept. The image study of two players is part of the same case study.
GOLDS: image animatic
A fictional retail concept developed as a visual sequence. This page presents the image animatic only; the GOLDS video is not included. The rugby sweater work above is cross-linked as a separate product-ad experiment.
